Apple testing new App Store ad placements very soon

Apple will soon test a pair of new ad placements on the App Store that will give developers more opportunities to get their apps discovered by users.

Credit: Apple

The new ad slots include a placement on the App Store Today page and a slot in the "You Might Also Like" section of an app's product page. Both placements will clearly be marked as ads to differentiate between organic and editorial recommendations.

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July 29, 2022 at 11:42PM